Nordstrom catalogue feature models, with other and prosthetics handicaps, in wheelchair
18/07/2014 16:21
NEW YORK - It's difficult to locate models with impairments in advertisements for the beauty and fashion business -- unless you look in the Nordstrom catalog. The firm continues to be using models with handicaps and continues the tradition in its annual July catalogue, which kicks off the upscale retailer's largest event of the year with preview reductions of new fashions for fall. This summer's Nordstrom Inc. catalogue contains among others a woman in a wheelchair modeling boots and a man with a prosthetic leg modeling Nike running shoes. Hiring professional models with disabilities has become so much a part of the Seattle-based firm's DNA that its frequent customers may not understand how unusual it really is. "Identifying firms that utilize mo https://www.retailblazer.com/brand-new-nike-air-force-1-07-low-supreme-max-air-japan-tokyo-edtion-blue-navy-blue.html.els or celebrities with handicaps continues to be like finding a needle in a haystack," said Meg O'Connell, a partner at the consulting firm International Impairment Inclusion. Nordstrom, Meg added, "is a leader in this space and continues to be a longstanding assistant of disability inclusion not only in their marketing but also in employment and accessibility within their stores." The clothing that Nordstrom models wear is just not accommodated in any way. The model has one and another on his prosthetic d Http://Www.Retailblazer.Com/.vice. The model has short spiky hair included in her outfit, which includes a dark leather jacket combined with the featured sale thing, short boots with a buckled strap's punk appearance. We serve varied customers and it is an opportunity for them to see themselves when they are looking through the novel or online. ... We go out and talk about it or don't promote it. We merely believe themselves look amazing." O'Connell said the advertising and retail industries may be at a "tipping point" in relation to including versions with disabilities. O'Connell noted that H&M and Diesel have also recently featured models with impairments, while Swiffer lately featured an amputee actor and a Duracell advertisement used a deaf football player. O'Connell said folks with disabilities represent a significant advertising opportunity, with Cheap Nike Blazer Mid Womens.$225 billion in discretionary spending, and "firms that understand this will have an advantage." 
